One of my presentations on SlideShare.com recently went viral. You can read about it in my post, ‘iPad+Apps for Designers…an Online Sensation!’ The simple idea was to create a document for #kbtribechat, a popular Twitter Chat attended by kitchen & bath designers, builders, and remodelers; so they wouldn’t have to take notes when I was guest host. I like to count things, and thankfully I tracked tweets, retweets, views and impressions from the day it was posted. The results are fascinating so I built the following presentation as a behind-the-scenes peek of how to conduct and measure a social media campaign. I hope you pick up some tips for your next campaign!
I want to thank the people (that I’m aware of) for helping the iPad+Apps topic go viral. Steve Jobs of course…but I didn’t know him personally. Using their Twitter handles, my thanks go out to @SketchThis for collaborating on the original iPad+Apps research, and @kbtribechat, @FormicaGroup and @SlideShare for sharing it on their Twitter feeds, blogs and websites. That’s what’s so great about social media. When you report on a topic that others care about, they jump in and share with their friends and followers. It accelerates e-Learning for all of us!
I’ll be posting more Social Media case studies at my soon-to-be-launched e-Learning site, SocialMediaSoup.com. While it’s under construction, take a look at my daily e-Newspaper at paper.li by the same name. It includes articles by social media leaders from all over the world.
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And no, we don’t know where it will lead.
We just know there’s something much bigger than any of us here.
~ Steve Jobs