Tag Archives: SM


Twitter Chat + e-Learning Mashup

One of my presentations on SlideShare.com recently went viral. You can read about it in my post, ‘iPad+Apps for Designers…an Online Sensation!’ The simple idea was to create a document for #kbtribechat, a popular Twitter Chat attended by kitchen & bath designers, builders, and remodelers; so they wouldn’t have to take notes when I was guest host. I like to count things, and thankfully I tracked tweets, retweets, views and impressions from the day it was posted. The results are fascinating so I built the following presentation as a behind-the-scenes peek of how to conduct and measure a social media campaign. I hope you pick up some tips for your next campaign!


I want to thank the people (that I’m aware of) for helping the iPad+Apps topic go viral. Steve Jobs of course…but I didn’t know him personally.  Using their Twitter handles, my thanks go out to @SketchThis for collaborating on the original iPad+Apps research, and @kbtribechat, @FormicaGroup and @SlideShare for sharing it on their Twitter feeds, blogs and websites. That’s what’s so great about social media. When you report on a topic that others care about, they jump in and share with their friends and followers. It accelerates e-Learning for all of us!

Take a look at my daily e-Newspaper at paper.li called SocialMediaSoup. It includes articles by social media leaders from all over the world.

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And no, we don’t know where it will lead.
We just know there’s something much bigger than any of us here.

~ Steve Jobs


24 Hour Social Media Campaign!

A Quick Experiment in Social Media

I recently started posting presentations at SlideShare.com, a great site for viewing presentations that draws 60 million visitors a month! You’ll see examples of case studies where I conduct a social media experiment, then report the results of what works and what doesn’t. It’s a practical approach to teaching social media that I hope you’ll enjoy!

Here’s a quick experiment I did with only 5 Twitter tweets in 24 hours along with 1 post on Facebook and  another on Google+. This short campaign generated 153 click-throughs to view my presentation, Social Media in 3D, and garnered 163,000 impressions for a total of 238 views in just 48 hours.

I often hear from friends in the design and building community, “I’ve got a great website, but I can’t get people to come see it.”  Here’s how I’m using social media and ‘content marketing’ to drive views to websites, blogs and photo collections.

You can view all my social media case studies on SlideShare.
Thanks for reading and viewing… come back again!

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